Daria Shapovalova and Epytom Join Forces to Promote Mindful Consumption and Sustainable Style
In anticipation of the first Kiev Fashion Tech Forum, its creator Daria Shapovalova supports fashion tech's commitment to making industry more sustainable..
San Francisco, CA— November 30, 2016 – Throughout the week leading up to Kiev Fashion Tech Forum, Daria Shapovalova will be guest-editing Epytom Stylist Bot sharing her favorite looks inspired by the concept of a 40-piece capsule wardrobe and mindful consumption. Street style star and the founder of many fashion projects including Kiev Fashion Institute, Mercedes-Benz Kiev Fashion Days, More Dash Showroom, and dariasdiaries.com joined the anti-consumerism movement that's shaking up fashion and tech industries.

Epytom (m.me/epytom) is the first AI stylist chat-bot that simplifies fashion for busy people by offering them daily outfit suggestions from the 40 wardrobe staples most users already have. Epytom's motto is "Get rid of excess. Focus on style," and the company's mission is to make effortless style accessible and sustainability through buying less an obvious choice. This week only, November 29 through December 5, Epytom's 50,000+ active users will be receiving style advice and outfit ideas from Daria Shapovalova who is supporting mindful consumption and spruced up "uniform" dressing as a smart alternative to blindly following fashion trends and street style fads. Known for her quirky style and support of young international designers, Shapovalova will also be answering users' style questions through the chatbot interface directly in Facebook Messenger.

"When I was a young girl, I dreamed of having a huge wardrobe," says Daria Shapovalova. "When I grew up, my dream came true - I owe lots of amazing things, but the older I become, the more I understand the real price of fashion. I am against overconsumption, though I still love fashion. I think we all should buy only the best clothes which really suit us and which we will wear for ages, mixing with cool hot stuff that you can buy every season in smaller numbers - just to spice up your wisely chosen classic wardrobe staples. I am now re-organizing my wardrobe as I want it to be smaller but more efficient. I think that Epytom is an essential service for the modern-day woman as it recommends us chic daily looks from 40 wardrobe staples by getting to know us through our facebook profiles. That's a cool mix of fashion and tech, and a great idea on how to re-think your basic wardrobe!"

"Epytom is the solution for everyone who doesn't want to sweat their style, from students and Moms to fashion insiders - because sometimes you just have more important things to worry about. Building your go-to 40-piece wardrobe and getting daily outfit suggestions from what you already own is the easiest way to always look on point. It was natural for us to partner up with Daria because she wears wardrobe staples like no one else - with creativity and flair! Which goes to show that there is room for a mindful approach even in fashionistas' closets," says Anastasia Sartan, the founder and CEO of Epytom.

Epytom is the only bot-first company in the space that sees 62% second-week user retention rate. Epytom currently has 50,000 active daily users. And because Epytom "lives" on the Facebook platform, it abides by Facebook's strict privacy protection policy. The bot already offers users customization options including looks by weather in their location. The team will be releasing advanced AI-driven personalization algorithms that will allow for more in-depth customization of the 40 pieces through neural network profile analysis by the end of 2017.

About Daria Shapovalova:

Daria Shapovalova is the first woman, who successfully put Ukraine on the world's fashion map. She is the founder and creative director of the famous international event – Mercedes-Benz Kiev Fashion Days, founder of influential Russian-speaking website fw-daily.com and a world-known ambassador of young designers. Daria is one of the Top 500 people "shaping the global fashion industry" in 2014 and 2015, according to Business of Fashion. Daria co-founded a showroom More Dash, which is based in Paris and promotes designers to the community of International press and buyers.

About Epytom:

Epytom is the first AI Stylist chat-bot (m.me/epytom) that encourages its users to buy less, narrow down their wardrobes for simplified daily style decisions, and experiment with the pieces they already own by implementing Epytom's styling tips sent daily/weekly to their Facebook Messenger (no additional download required.) Every look is built of two of the 40 wardrobe staples that comprise the Epytom universal wardrobe. Epytom takes the guesswork out of looking good while promoting the philosophy and benefits of a capsule wardrobe and style over trends. Pioneer in the scalable chatbot technology that brings low-cost personalization via AI-driven algorithms to the messenger platform, Epytom is a San Francisco Bay Area company founded in 2016 that began as a daily channel-blog by Anastasia Sartan, a serial entrepreneur, investor, and finalist of "Entrepreneur of the year 2015" by Ernst & Young.