Our founder's story
Hi there, I'm Anastasia. In my 20s, I've built a large e-commerce in Europe. One day, I woke up and realized we've been manufacturing what no one really needs and then trying to find someone to buy it. It didn't feel right; certainly not what my customers really needed. This is why I committed to following my dream: to create a fashion brand where each piece has a meaning, a reason to exist, and is created for a real person — You.
I welcome you to the world where fashion is done differently; where it is finally done right.